Turning Virality Into Fandom
A three week timeline to build a full scale marketing campaign. From a TikTok video to an entire branded universe including photography, videography, multi-media graphic design, press, and a website redesign. Resulting in a million streams, 25 thousand new fans, and hundreds of user-generated content.
24 Hours From Concept To Completion
A last minute creative addition to the I Thank God rollout strategy, with one day to release, I led a team of creatives to plan, direct, film, edit, and release a full music video.
Directed, Produced, and Edited by Brady Lee